![]() ![]() These displays are highly effective for increasing visibility and boosting sales. ![]() Endcap DisplaysĮndcap displays are placed at the end of aisles, and they might consist of a freestanding unit, retail signage or inline displays arranged on gondola shelving. At Creative Displays Now, we’ll help you find the right pallet display for your needs and the retailer’s specifications. If you want a heavy-duty display that’s easy to access but need something smaller than a full pallet, you can also choose half or quarter pallets. Once the display arrives at the retailer, employees only have to place it in its assigned spot with a forklift. Due to their size, pallet displays are often fully assembled at the display manufacturer, with the product ready to go. Pallet displays help products move because they are highly visible, and customers can grab items from the display from all four sides. Pallet displays are floor displays that get placed on top of a wooden pallet. These sturdy displays are perfect for promoting a large quantity of merchandise and are suitable for spacious big box stores like Wal-Mart or Target. If you have products that consumers are likely to buy on impulse as they wait in the checkout line, a counter display might be the perfect fit. You’ll often find counter displays holding small seasonal or consumable items like gum, candy, lip gloss and hand sanitizer.Įven though counter displays are typically small, they can still pack a punch with bright colors and vibrant images. They’re ideal for checkout counters and encouraging impulse buys. Counter DisplaysĬounter displays are moveable units designed to sit on a flat surface. A manufacturer will create every aspect of the display for your brand, specifications and marketing goals. Like any POP display, you’ll get to customize the configuration and add unique structural elements if you wish. A case stacker display might consist of corrugated cardboard wrapped around the stacked product, featuring colorful graphics and the brand’s logo. Case stacker displays are designed to advertise larger products, such as cases of beer or soda. You might choose a floor display with hooks for hanging lightweight items like gift cards or batteries. Since eye-level products gain a lot of attention, they typically sell better than items stocked lower or higher.Ĭommon floor displays include shelves for placing products like drinks, toys, electronics or snacks. Many floor displays stand at eye level, so products are easy to notice. To help you get started, here are the most common types of POP displays:įloor displays encompass all freestanding units, including display bins, endcaps and pallet displays. When choosing the most suitable unit for your merchandise, you’ll need to consider the type of product you’re selling, the retail environment and your display’s specific purpose. Different Types of Point-of-Purchase DisplaysĪlthough all POP displays are meant to promote brand awareness and boost sales, some displays match certain products or circumstances better than others. In this chapter, we’ll cover the types of point-of-purchase advertising and how these displays are commonly used. If you need help selecting a display that complements your merchandise and brand, let us know at Creative Displays Now. Various kinds of POP displays are available, and each style is designed to fit into a store’s layout and make it easy for customers and employees to access a product. With each display type, you can choose custom designs, shapes and other features to make your products stand out. If you wish to design a POP display for your merchandise, you’ll have to select the type of display you want. ![]()
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